Gu Dehua, General Manager of Jianghuai Commercial Vehicle Light Truck Marketing Co., Ltd. announced to the public that this year, Jianghuai Light Trucks will implement the key strategy of the sub-series, that is, Jianghuai Light Truck Co., Ltd. will adopt the five major brands of Luck, Kang Ling, Chun Ling, Wei Ling, and Shuai Ling. Expand the product line to fully integrate the three major series of JAC-Lucky, Jianghuai Bell and high-end light trucks. At the same time, with the production of the 1 millionth Jianghuai light trucks this year, a series of activities will be carried out to fully strengthen the “quality impression†of the JAC light trucks and provide a strong guarantee for the Jianghuai light trucks’ production and sales target of 200,000 vehicles this year.
From January to February this year, the sales of JAC light trucks reached 33,332 units, a year-on-year increase of 137%, continuing the momentum of rapid growth last year.
In the process of hitting 200,000 sales targets, the Luck Series is an important growth point for the JAC Light Trucks. This year, the good luck series will be based on good fortune 24, 26, 28, 33, the success of good luck, good and small, to fully meet the diverse needs of users in different levels of township and rural markets; Jianghuai Bell series is the most Jianghuai light truck Competitive products will continue to improve the double-row seat series, wide body series, and air brake series this year; in the high-end light truck market, Jianghuai will launch a new generation of high-end light card N721 series this year, plus already in the high-end light-card market station Steady-footed handsome bell series, JAC light truck will be a complete combination of products to force the high-end light truck market.
Gu Dehua emphasized that the adjustment of the product structure and the launch of a series of new products will consolidate the brand image of the “leading technology and excellent quality†in the eyes of consumers.
At present, JAC light trucks are carrying out brand relay relay activities in Qian County. At the scene of the event, the most common sentence appeared: "Become one to one, the JAC light truck is not expensive; with one use, the JAC light truck really benefits."
In recent years, with the accelerating adjustment of the structure of the JAC light truck products and the specialization in technology, network, and services, users have gained a new understanding of the quality of JAC. The JAC Commercial Vehicles, through the synergetic effect of subdividing the customer base, subdividing product lines, and specializing in network resources, will use quality visualization as a long-term measure to deepen the brand image. China Quality News
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