According to reports, in the recent Top 500 Most Valuable Chinese Brands announced by the China Brand Academy, NVC Lighting was awarded the iconic brand of the Chinese industry for 10.743 billion yuan, and the only company in China's lighting industry was awarded this honor. From 2.518 billion in 2010, four years, NVC lighting brand value has achieved leaps and bounds growth, up to 426, NVC speed is amazing. Mr. Shi Yongjun, spokesperson for NVC Lighting, said that with the advent of the data era, the influence of corporate brands directly determines the pattern in market competition. It is understood that this assessment uses the present value of income method, based on the profit level of the company in the last three years to speculate on the possible excess profits of the brand in the future, and then consider the impact of factors such as industry characteristics, market status, brand market position, brand history and other factors. Dress it up. Relatively speaking, the selection of Chinese industry's iconic brands is unique and exclusive.