A few days ago, Mr. Zhang had a half-day leisure. He did not make an appointment and drove directly to the 4S shop for maintenance. He had to queue up for every maintenance. He went to the 4S shop and found that the maintenance didn’t require an appointment. Line up and finish in an hour. In the past, he always spent half a day, sometimes he had to eat fast food at 4S.
The good situation that Mr. Zhang has encountered is actually the current status of the after-sales of the major 4S stores. “Our after-sales service revenue has decreased by 30% this month, which is the first decline in recent years.†The reporter found that nearly 30 4S stores in Hangzhou found that after June of 3 months, almost all 4S stores had high hopes for after-sales service. Both have declined to varying degrees, and the purchase restriction has affected the after-sales market for the first time.
phenomenon:
I used to make an appointment to queue up. Now I am able to repair. Mr. Wu is the service manager of a luxury car brand 4S shop in Hangzhou. The new car sales of this store have always been the provincial boss. His position has not been comparable to the sales manager. However, after the purchase limit in Hangzhou, his status has increased significantly, because the boss believes that the main profit in the store will be created after the sale. It was not good for a long time. In June, he was surprised to find that the number of trains entering and leaving the market every day was decreasing. The monthly report shows that the maintenance output value has dropped by about 20%, which is the first negative growth in after-sales income in recent years. Because the staff training and maintenance quality are doing well, the boss’s exception did not deduct the after-sales bonus.
But the same is the service manager of the 4S shop, Manager Chen did not have such good luck. “Our store’s revenue in June has dropped. It’s impossible to do maintenance and repairs, no appointments and queues. But now, when you come, you can do it, you don’t need to line up.†Speaking of the car owners’ happiness index For the added maintenance, Manager Chen did not have a smile on his face. Because this means that their bonuses will soon shrink like sales.
According to the reporter's investigation of nearly 30 4S stores in Hangzhou, the after-sales income in June has almost declined, ranging from 15% to 40%. The low-end brands are more obvious than luxury cars.
Reason one:
The foreign car to Hangzhou is getting less and less. Xiao Wang is a small entrepreneur who came to Hangzhou to start a business in Jiangsu. He has a Jiangsu license vehicle. He has been using it in Hangzhou for three or four years. This time he was restricted to Hangzhou, he had to transfer the car to his friends. Newly rented a car to drive. According to the reporter's understanding, the foreign licenses are restricted. Many of the foreign license vehicles originally in Hangzhou cannot be as smooth as before. Many of these vehicles have been lost to other places.
“We have investigated that 13% of the maintenance customers accumulated in the store are foreign licenses.†Zhang Jianye, general manager of Zhejiang Mikadi, said that in June, the number of trips to the store for maintenance and repair was significantly reduced. Among them, some of the reasons are that the car has been transferred to the field for use, and the foreign car owners have restricted the influence, and they are no longer going to Hangzhou for maintenance.
It is estimated that the total number of vehicles in Hangzhou's foreign licenses is about 10%. According to industry insiders, the number of cars in Hangzhou is about 2.5 million, and 10% is 250,000. The demand for after-sales of these foreign cars is decreasing. In addition, as the object of mandatory scrapping, the yellow-label car will be withdrawn at the end of this year. The yellow-label car is an old car, which will generate more maintenance. The delisting of the yellow-label car means further shrinkage of the after-sales market.
Reason two:
The first-guarantee vehicle was significantly reduced. The purchase of Hangs 4S shop reluctantly sold half of the new car to foreigners in order to survive. But even then, the total car sales have dropped by half or more. Now, its follow-up effect is beginning to appear, and the new car sold to foreigners is basically gone, there is no follow-up maintenance. On the other hand, due to the sharp decline in sales of new cars, the number of first-time insurance for many 4S stores has dropped significantly.
The service manager of a Japanese car 4S shop in the north of the city said that their new car is basically the first insurance of 1,500 kilometers. Generally, the new car will come back for the first time within two or three months. But now, in March, the new car owners have limited new additions, and the accumulated after-sales customers have decreased significantly. "In the past, we could sell two or three hundred new cars every month. Now we only sell dozens of cars, and we have lost six or seventy percent. After the sale, there is no new car owner’s first insurance, which means that there is no fresh blood, and some old car owners are still lost. The future is a bit harsh for us."
Wu Kuizhong, Zhejiang Wanyou Automobile Service Manager, also found a similar situation. He said that the general new car is sold out. During the two-year warranty period, the owner will go to the store for maintenance. It is normal for the new car to be the first insurance for three or four months. Now limited to purchase in March, it just affects the owner of the first insurance. But he has hope for the upcoming hot season in July and August. He said that high temperature or cold weather is the most likely time for the car to get sick. High temperature sickness such as air conditioner, water tank temperature and puncture will follow, which may alleviate the plight of after-sales.
Reason three:
Insurance companies encourage car owners not to go to 4S stores. "Your car is more than two years old. You can not go to 4S shop for repair. We will recommend a reliable social maintenance company to you, so that the cost of claims can be guaranteed." The advice of the insurance company made the owner, Ms. Chen somewhat uncomfortable, but if she insisted on repairing at the 4S shop, she would have to pay more than a thousand yuan. Finally, Ms. Chen went to the maintenance company recommended by the insurance company.
It is understood that Hangzhou insurance companies have begun to encourage car owners not to go to 4S shop maintenance. "Mainly, the maintenance cost of 4S shop is relatively expensive. Last year, only one insurance company in Hangzhou did not lose money. In the case that most insurance companies had to lose money, some insurance companies saved their claims to reduce losses and encouraged owners to try not to go. 4S shop maintenance.
Reason four:
Nearly 10,000 kilometers a year, the frequency of the vehicle used reduced the time and range of the limit, and also affected the frequency of the vehicle owner. This is also the reason for the decline in vehicle maintenance and repair. The peak of Buickmi's service manager found that there are many people who drive only a few hundred kilometers a month. One year, 10,000 kilometers are not available, and some even open 5,000 kilometers in three years. Many families now have two or even three cars, which significantly reduces the mileage of a single car, thus reducing the number of maintenance.
Recently, the maintenance cost of official vehicles in our province is also one of the reasons for the tight after-sales service. Mr. Wu, a 4S shop service manager of Shanghai Volkswagen, told reporters that the official vehicle maintenance volume accounted for about 20% of their company's revenue, and now only 5 %.
