In the eyes of numerous media, Tan Xuguang is a very personal person.
Looking far away from him, his face always has an arrogance. Especially when he looks up, this arrogance becomes even more obvious; close contact, besides wisdom and optimism, Tan Xuguang’s character seems to have An angry cow. It is precisely because of this that some media laughed at Tan Xuguang as "cattle."
Although Tan Xuguang's title to "cattle" is not valid, Tan Xuguang really likes cows.
The cattle have a natural pioneering spirit and a hard-working spirit. To this end, Tan Xuguang also boasted himself as a "matador." In addition to enjoying the "Spanish Matador" tune, Tan often refers to his bull-fighting complex outwardly, and in this way motivates the ambition of the employees to bravely fight.
"He has a hobby, that is, he likes to pull the erhu. He likes to pull the erhu. He also likes the "Horse Pentium" track. "There are employees familiar with him who tell reporters. "Tan is a bit bullish, but he never brags. The plans he has made are well-founded. I personally understand that his arrogance is actually more indicative of his emboldened and passionate nature."
This is also true.
In Tan Xuguang's opinion, to be a company is to be bullish and passionate. As long as there is such a flesh and passion, there is nothing that cannot be done.
It is said that the first order for construction machinery from Weichai was that Tan Xuguang used this kind of passionate bully. At that time, Tan Xuguang had a car accident and broke three ribs. In order to negotiate, he called a bandage to talk to the customer. The other party was completely moved by his spirit and eventually signed a contract.
Sit ten
According to Tan Xuguang’s idea, the future goal of Weichai Power should be to become a general-purpose engine supplier and provide high-powered power support for heavy-duty vehicles, passenger cars, construction machinery, ships, power generation and other industries. It is difficult to break independent foreign engine manufacturers to become large devices. The fate. "Our goal is to be the world's largest general-purpose engine manufacturer, to achieve 100 billion yuan in sales revenue in 2012, and to enter the world's top 500." Tan Xuguang ambitious.
But whoever wants to get it, just ten years ago in 1998, Weichai companies still owed interest, arrears and taxes as high as 300 million yuan. The debt ratio was as high as 98%, the book loss was more than 80 million yuan, and the actual loss was 300 million yuan. Yuan, employees have not received salary for six consecutive months.
In February 2003, Tan Xuguang, who was already the head of Weichai, thoroughly reformed Weichai. This time, a thorough reform of corporate property rights gave Weichai new life. In 2004, Weichai achieved a sales revenue of over 10 billion yuan for the whole year and became the first large-scale enterprise in the domestic internal combustion engine industry with annual sales income exceeding 10 billion yuan.
Since then, Tan Xuguang has set a higher goal: In 2008, it achieved sales revenue of 50 billion yuan.
"Impossible, an increase of 10 billion a year? It's simply foolish dreams." Someone strongly questioned his words and deeds.
However, it is in such doubts that Weichai is like a cow running wildly. Production and sales are on the rise.
In the second half of 2008, the global financial crisis that evolved from the US subprime mortgage crisis is affecting China's real economy. Insufficient domestic demand, reduced investment, and declining exports. The three major economic engines have collectively suffered setbacks. The auto industry has suffered and suffered a cold winter.
December 20 is the day for Weichai Power to hold a business conference in 2009. When the public day is not beautiful, just as the General Assembly is about to take place, the sky is filled with snowflakes. The drifting snowflakes add some chill to this cold winter.
However, at the scene of the annual meeting of Weichai Power Business, it was quite different from the outdoors. When Tan Xuguang stepped on the rostrum and stepped on the rostrum, the original venue was silent.
“In 2008, Weichai’s sales revenue exceeded 50 billion yuan, and exports earned 800 million U.S. dollars. It has been selected as one of the top 500 Chinese companies for five consecutive years, and its ranking has been increasing year by year. Weichai has become the fastest growing and best-run company in the industry. 1. Weichai will build on this basis and strive to double its sales revenue in 2012, break through 100 billion yuan, and enter the world's top 500.†When Tan Xuguang announced at the conference in an infectious tone At the time of Chai's achievement, there was a thunderous applause from the silent venue.
Tan Xuguang proved himself in front of the skeptic by taking good results from Weichai.
Take precautions
Zhang Xingye, the Honorary Chairman of the China Association of Automotive Engineers once said that from an international perspective, there are fewer and fewer independent diesel engine companies. At present, Cummins of the United States can be described as the only remaining fruit. At home, it seems that only Weichai and Yuchai, who are in a detachment with China National Heavy Duty Truck, are supporting the facade.
According to Zhang Xingye, the reason why Cummins survived was largely due to their cooperation with Dongfeng. Correspondingly, Mercedes-Benz, Volvo, and other heavy-duty truck manufacturers have their own dedicated engine manufacturers. They neither supply external engines nor purchase engines from the outside.
However, in Tan Xuguang's view, Weichai is trying to break this fate and become a high-powered general-purpose engine manufacturer.
At present, Weichai’s dominance in the high-power engine market is very stable. In the domestic 15 tons and above heavy vehicles and 5 tons of loaders in the field of market share far ahead. It is worth mentioning that some of the heavy-duty truck companies that were originally on the verge of dying due to the high-powered engines that loaded Weichai.
However, in the face of a gradually stronger Chinese heavy truck market, competitors are also quietly making efforts.
In China, FAW Xichai invested heavily in the development of the Aowei engine with the support of FAW Group. Dongfeng has Nissan Renault 11-liter engine and Cummins C300 series products. Shang Chai joint venture with Hino to produce 11-liter engine in the medium-sized engine field. Yuchai, a unique company, has also made considerable gains in the heavy-duty engine market.
At the same time, foreign giants are not to be outdone. The three major heavy truck brands in Europe, Volvo, Mercedes-Benz and Renault, have signed cooperation agreements with domestic companies at different points in time.
Tan Xuguang, who is quite emboldened by these powerful opponents, does not seem to mind. "The engine factory of foreign capital needs five years to get up and the service network has to be established for three or five years. And it is also the Euro III machine. , Weichai's products developed on the existing platform, the domestic rivals simply can not compete with Weichai."
Although apparently disapproving, Tan Xuguang was passionately laid out and prepared for the company.
In order to maintain the leading edge in technology, Tan Xuguang began to introduce "outside the brain" for Weichai, and jointly established the "Weichai-AVL European Research and Development Center" with AVL Austria. Today, Weichai has dozens of engineers working here all the year round. Weichai, which is at the forefront of the world's internal combustion engine technology, has already tasted the sweetness of technology. “Now, there are dozens of new products developed every year in Weichai, and the output value of new products has already accounted for half of our total industrial output value.†Tan Xuguang was very proud of this.
"None of the domestic high-power engines are imported. Weichai, which has an absolute market share, cannot be denied," said industry expert Ni Hongjie.
“Weichai is undergoing the most serious challenges, but Weichai still has confidence to overcome difficulties.†Tan Xuguang still has full confidence.
In fact, as early as December 2007, Weichai once convened a meeting of all leading cadres and issued a warning to the entire group about the imminent arrival of the global economic recession, and has carried out a holistic unity of thinking. In September 2008, Weichai began to organize a professional research team, conducted a comprehensive assessment of the domestic and foreign capital markets, product markets, and talent market, carefully studied the industry's future trends, and effectively formulate response measures.
It can be said that in dealing with this economic crisis, Weichai once again walked in the forefront of the industry. It is precisely because of this that even in the face of such a harsh environment, Weichai has achieved a "buffalo" performance.
Ensemble warmth
In Tan Xuguang's view, through 10 years of innovation and development, the current Weichai already has a relatively strong economic foundation, and has become a well-known power brand. At the same time, it has also accumulated rich capital operating experience. Difficulties are a strong guarantee. Not only that, Weichai also has a powertrain gold industrial chain consisting of companies such as Weichai Power Engine, Fast Transmission, and Shaanxi Hande Axle. "This is very conducive to playing a cooperative competitive advantage among enterprises, expanding the development space for enterprises, and strengthening the ability of enterprises to resist wind and waves." Tan Xuguang said.
At present, Weichai has formed an unbreakable interest community with the industry chain, vast numbers of suppliers, OEMs, distributors, and service providers, and has built a multi-level strategic cooperation platform, expanding various business cooperation areas.
“The more it is in a critical moment, the closer this cooperation will be, and it will be enough to ensure that the company survives the difficulties.†Tan Xuguang said that in 2009, Weichai will continue to uphold the business philosophy of “customer satisfaction is our purpose†and put users Voice as the first requirement, user needs as the first choice, the user's interests in the first position; the user satisfaction as the first standard. This is not only the commitment of Weichai Power and a special maintenance service center to customers, but also a brand-new profit model tailored by Weichai for the majority of dealers and special service centers. It is expected that dealers and maintenance services will be provided in 2009. The center added more than 500 million yuan in profits to truly realize the win-win situation of manufacturers, distributors, and service providers.
According to reports, Weichai will launch more new measures in response to market demand in 2009.
In terms of products, the company continued to mass-promote the Blue-Qingguo III WP10 and WP12 engines that have been verified by the market and have advanced international levels of power. At the same time, it will also be based on 10 liters, 12 liters engine, the power segment extends downward. At the business conference, Weichai introduced WP5 and WP7 diesel products. These two products took on the core technology of Weichai's classic product, Blue Engine, and drew on the world's most advanced concept of small and medium-displacement engine R&D. It was Weichai's 8-12 meter passenger car, medium-heavy truck and various engineering machinery. Customized new models. It can be said that the launch of the WP5 and WP7 products also signified that Weichai has become more rationalized in terms of product and market structure, and has significantly increased its ability to continue to grow.
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