Due to the adjustment of the “fraud incident†and the new energy vehicle subsidy policy, the domestic new energy vehicle industry once slowed down. However, in November, the situation has undergone new changes, and the sales volume of several new energy vehicles has increased significantly, showing an unusually heavy year-end volume. Behind the bold expansion of the car companies and even the courage to "add inventory", what is the truth hidden?
According to the disclosed information, in November, among the A-share listed companies, the production and sales volume of new energy vehicles such as Lifan, Shuguang and Guangzhou Automobile Group increased significantly. Among them, Guangzhou GAC BYD New Energy Bus Co., Ltd. ("Guangzhou BYD"), the joint venture of GAC and BYD, is the most "successful", and the monthly output in November is equivalent to 4.89 times of the total output in the first 10 months of this year. A large number of vehicles have not yet been sold. In the first 11 months of this year, Guangzhou Automobile BYD produced a total of 377 vehicles, but only sold 84 vehicles, that is, 293 vehicles were not sold. Of the 377 vehicles mentioned above, the number of production in November was 313. Yesterday, the reporter called the relevant person of Guangzhou Automobile Group to learn that Guangqi BYD's heavy volume at the end of the year is its existing orders.
Similarly, the sales data of Shuguang shares is different. Its production and sales of new energy buses in November all increased significantly. In November, the company produced 203 new energy buses in a single month, up 46% from October. In November, the company sold 61 new energy buses, but did not sell one in October. At the same time, although the number of unsold vehicles in the first 10 months of this year has reached 532 (the difference between production and sales), but the Shuguang shares have further expanded, resulting in a renewed inventory. As of the end of November, Shuguang had not sold 674 new energy buses. According to public data, in the first 11 months of this year, Shuguang Co., Ltd. produced a total of 750 new energy buses, but the cumulative sales volume was only 76 vehicles.
Looking at Lifan shares, its new energy vehicle production in November was 489 units, up 291.2% from the 125 units in October; the corresponding sales volume was 472 units, an increase of 105.2% from October. Yesterday, Lifan shares said that the company's newly disclosed new energy vehicles are mainly low-speed electric vehicles, and do not enjoy policy subsidies; the monthly production and sales volume in November increased significantly, more due to market demand and other factors.
From the perspective of the industry as a whole, the new energy vehicles at the end of the year is already a common phenomenon. According to data from the Automobile Industry Association, domestic new energy vehicle production in November was 72,000 units, up 12.8% year-on-year; new energy vehicle sales were 65,000 units, up 6.4% year-on-year. Among them, the production and sales of pure electric vehicles were 64,000 and 58,000 respectively, up 30.8% and 27.4% respectively; the production and sales of plug-in hybrid vehicles were respectively 0.8 million and 0.7 million, down 47.5% and 56.6% respectively. .
The industry believes that the year-end volume comes from a variety of factors. Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, pointed out: First of all, this is mainly due to demand growth, and the local restrictions on traditional energy vehicles (limitation) policy is one of the main factors driving demand growth; the second is new The “rush-to-buy†effect before the energy vehicle subsidy policy fell back. Although the new energy subsidy new policy has not yet been released, the subsidy of new energy vehicles has gradually declined. In the case that the subsidy is still unclear in 2017, consumers hope to grab the car before the subsidy retreats, and some car companies to promote the sale of sales, which led to an abnormal increase in the production and sales of new energy vehicles at the end of the year.
For some car manufacturers in November, the output is much higher than the sales volume, it may be because the Ministry of Industry and Information Technology announced the "New Energy Vehicle Promotion and Application Recommended Model Catalogue" (the fourth batch) in early December. A senior executive of a listed company in an industrial chain revealed that some auto companies have already received orders or even sold them, but they have not been able to enjoy subsidies because they have not entered the recommended catalogue. Therefore, sales have not been confirmed on the books. After entering the "New Energy Vehicle Promotion and Application Recommended Model Catalogue" (the fourth batch), this part of the car companies can quickly reach the "production and sales balance."
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