Recently, China National Shipbuilding Industry Corporation, the world's largest sovereign wealth fund China Investment Co., Ltd. and the world's largest cruise company Carnival Group signed a joint venture cooperation agreement worth 2.6 billion pounds (about 25.5 billion yuan) "luxury cruise ship construction and operation project Cooperation Agreement. The three parties will establish an international cruise joint venture company controlled by the Chinese side in Hong Kong, China, and will order cruise ships from the Waigao Shipbuilding Group.
China's first self-built luxury cruise ship will be designed this year, starting construction in 2017 and delivering the Carnival Group in 2020.
The road map is gradually clear
In October 2013, China Shipbuilding Group's domestic cruise project was officially launched. After many parties' negotiations, CSSC selected Carnival Group, the world's largest cruise operator, to cooperate in cruise projects. On October 15, 2014, the Carnival has signed a memorandum of understanding with China Shipbuilding Industry Corporation and Italy Finkantin Shipyard in Tianjin. The three parties plan to establish a joint venture company and begin negotiations on the construction of cruise ships in the shipyard of CSSC. Later, it signed a strategic memorandum of understanding with the Italian Fincantilini Group, initiated negotiations to establish a joint venture shipbuilding and shipbuilding company in China, and jointly built a world-class luxury cruise ship in China.
The above memorandum mainly involves two steps. The first step is to first establish a joint venture company to introduce the vessels of the existing fleet of the Carnival Group to the joint venture company for operation. The second step is to build the ship together. The Carnival will dispatch cruise ship design and shipbuilding experts to China. From the design concept, quality norms, and long-term vision, we support China's independent construction of the first world-class luxury cruise ship.
At the same time, CSSC is also looking for technical and financial partners for international cruise projects. In August 2015, CSSC and China National Capital Corporation, China National Capital Corporation, signed a comprehensive strategic cooperation framework agreement and a joint venture agreement for cruise investment platform companies. CIC became a comprehensive strategic partner for CSSC to develop domestic cruise projects. To give CSSC support in investment and financing and internationalization.
On October 13, 2015, CSSC, CIC, Carnival Group, Italy Fincantini Group, Lloyd's Register of Shipping and Shanghai Baoshan District Government jointly issued a joint declaration on six-party cooperation in the cruise industry in Shanghai. In the future, the six parties will accelerate the establishment of a comprehensive strategic partnership, work together to build a top-level cooperation team in the global cruise industry, and actively seek the support of the Chinese government; actively explore mutually beneficial and friendly cooperation in various ways, jointly develop the local cruise manufacturing industry in China, and cooperate and cultivate The local cruise industry chain; sincere cooperation and joint efforts, strive to build the first domestically produced cruise ship in China with the world-class level in Shanghai Waigaoqiao Shipbuilding. Among them, CSSC will be responsible for the construction of the cruise ship, the Carnival Group is responsible for the operation and management of the cruise ship, the Italian Fincantina Group is responsible for the design and demonstration of the cruise ship, and the Lloyd's Register of Shipping is responsible for the quality management of the cruise ship.
Today, according to the newly signed "Deluxe Cruise Ship Construction and Operation Project Cooperation Agreement", the international cruise joint venture company will launch a local cruise ship brand with multiple ships in the Chinese market, and will jointly purchase and operate cruise ships.
At present, the cruise ship brands that several parties have jointly built have not yet been named, and the maiden voyage time of their cruise ships has not been determined. However, what is certain is that the door to China's independent design and construction of cruise ships has been fully opened.
Market cake huge
"At present, the annual global large-scale cruise ship production capacity is only about 8." The ship industry experts introduced that in recent years, the domestic cruise tourism market has grown at an average annual rate of about 40%. In the next 20 years, China needs about 100 cruise ships to carry out related services. As the global cruise market is in an embarrassing situation of imbalance between supply and demand, relying on the huge domestic market demand, it is timely to vigorously develop local cruise manufacturing.
China's cruise economy is developing rapidly. According to the statistics of the China Railway Transport Association Cruise Ship Branch: In 2015, China’s mother port cruises increased from 8 in 2014 to 12 ships. For the first time in the year, Chinese tourists took more than 1 million cruises. Some experts believe that before 2017, China will surpass the United Kingdom to become the world's second largest cruise tourism market.
It is precisely this huge market that has been spotted, and the world's cruise giants have rushed to China. The Carnival Group announced that it will double its cruise line in China and will introduce its Carnival Cruises and AIDA Cruises in the Chinese market in 2017. The carnival expects that this year's cruise will usher in a total of more than 500,000 Chinese tourists, an increase of 43% over the same period last year.
To this end, the Carnival also signed a cooperation agreement with China Merchants Group (CMG) to further implement the expansion plan in China. The two parties signed a memorandum of cooperation in Shekou, Shenzhen, and will establish two joint ventures to expand the Chinese cruise market. Among the two joint ventures, one will own and operate its own cruise ship and establish its first local brand in China, specifically targeting the Chinese market. Another joint venture focuses on port and destination development.
In addition to the carnival, in September 2014, Ctrip purchased the “Exquisite Century†and “Exquisite Crystal†from the fine cruise company and cooperated with the Royal Caribbean to form the “Tianhai Cruiseâ€. Tianhai Cruises will mainly serve the Chinese cruise market. At present, the first cruise ship of Tianhai Cruise has already debuted. Another source said that the world's largest private cruise ship MSC Mediterranean Cruise will be acquired by Hainan Airlines, after which MSC's operation in the Chinese market may be handed over to Caesar.
From the above cooperation model, the cooperation between the international cruise company and the Chinese company is still in the way of purchasing the vessels of the international cruise company to operate or directly acquiring the cruise brand to operate, and does not involve more on the shipbuilding and even the entire cruise industry chain. Link. The cooperation model between the carnival and CSSC, China Investment Group and China Merchants Group is a breakthrough.
From a policy perspective, in order to guide and support the healthy and sustainable development of China's cruise industry, the Ministry of Transport of China issued the “Guiding Opinions on Promoting the Sustainable and Healthy Development of the Cruise Transport Industry†in March 2014; The Coastal Cruise Port Layout Plan proposes to form 12 originating ports across the country by 2030. Last year, the "Made in China 2025" issued by the State Council proposed focusing on the top ten industries and achieving breakthrough development, explicitly mentioning "breaking through the luxury cruise design and construction technology"; on September 28, the Ministry of Industry and Information Technology, the National Development and Reform Commission and other six ministries The joint implementation of the "Implementation Opinions on Promoting the Development of Tourism Equipment Manufacturing Industry" also proposes to accelerate the realization of independent design and construction of cruise ships, and promote the development of domestic and powerful shipbuilding enterprises to carry out technical and commercial cooperation with foreign cruise design and construction enterprises. The shipbuilding design and construction breakthrough.
A series of policies have already built a cruise ship for China, and it has blown up the wind.
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