China National Heavy Duty Truck Big Tooth Co., Ltd. took precautions in the second venture, and made advance arrangements for the light truck transmission products to the market in an all-round way, winning at the starting point.
The first is to carry out skills training for light-card series products and ensure service guarantee in advance. For the light truck series gearbox products, the big tooth company sales system carried out the sales staff's theoretical knowledge and practical training. Theoretical knowledge mainly from the product design route, process principles, performance advantages for technical guidance and advice; practical training for transmission gear assembly, maintenance for field demonstration. The trainers are made up of the big tooth company technical experts and on-site assembly technicians.
The second is to subdivide the light-duty target market and do a good job in marketing. The large tooth sales system carefully analyzes the target market and adopts different differentiated marketing strategies for each OEM to prepare for the mass production of the light truck transmission.
The third is to plan product matching marketing programs, and change the marketing strategy of “selling products†to “selling programsâ€. At present, the Big Tooth Company's light truck series gearbox has completed product development, and has achieved matching in the light truck division of China National Heavy Duty Truck Group. Products have gradually entered the market since the fourth quarter of 2011.
In order to better understand the market development direction and the actual needs of customers, the big tooth sales system has recently begun to analyze the models of the road car market, conducted market research on the light truck market, and mastered the different types of positioning of the host plant model from the perspective of the host plant. The differences in demand, product prices and selling points, while the market for different brands of light truck gearbox competition products.
By planning the product matching marketing plan, the marketing strategy of “selling products†to “selling programs†will be changed. Together with the host plant, a reasonable and stable light truck gearbox best matching scheme will be formulated to meet the needs of the market and users, and the sales of large toothed light trucks will be promoted. On the level.
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Jiangsu Minnuo Group Co., Ltd , https://www.minnuocylinder.com