In the current market environment, various new ideas and new theories about marketing are flying all over the world, making people feel overwhelmed and confused. Floor marketing is actually very simple, mainly around a series of activities around the relationship between buying and selling. Once, fast-moving consumer goods companies created the most advanced marketing, communication and sales technologies that drove the advancement of Chinese marketing. Today, the world has been conquered by advanced information technology, and the marketing, dissemination and sales methods have changed dramatically because of the network. These changes are irreversible, and it also means that in a flat world, marketing rules and even principles will be greatly rewritten. The same is true in the highly competitive flooring industry. Consumer dynasty consumers have become more knowledgeable than before and have formed a community. This is very obvious in the building materials and consumer electronics industries. Consumers can easily get these product information on the web and get feedback from users on various websites, forums and blogs. Consumers have completely broken the information asymmetry between the past and the enterprise, they can not only get information, but also freely publish opinions on the use of these products. This right is not different because it is in a city or country, in China, or in the United States. Consumers can easily obtain this information and make their own judgments with the help of search engines. In the online society, although the authority still has some role, such as the opinion leader of the moderator or celebrity blog, it has become more and more explicit. Grassroots are increasingly gaining the same democratic rights as authorities. In fact, they will truly become the makers and owners of brands in the future. Because consumers have assembled into a strong group, companies are only one member of this group at best. Good products don't need to be promoted. This is a trend that makes marketing experts feel frustrated. Regular advertising campaigns and hype have become increasingly useless. Good products often don't need to be promoted, and they will suddenly become popular through the active spread of consumers. The reason for this change is the sudden drop in the cost of transmission. Google hasn’t invested in a lot of ads, but it has become one of the most popular search engines on the Internet in the world, and some of the other big search engines are far from market share like Google. The characteristics of the Internet have led to a qualitative change in the form of advertising that has been passed down from ancient times. It has broken through the influence of geography, time and decrement, turning word of mouth into a rapid copy and putting the user experience at a geometric level. Zoom in and spread. The good reputation of flooring products comes from the consumer experience. All successful products are highly focused on the user experience, which is a prerequisite for good word of mouth and can not be achieved by any promotion. (This article Source: Jiuzheng Building Materials Network)
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