In the first half of 2011, domestic heavy truck sales fell 7% year-on-year, and the market entered an adjustment period. SAIC Iveco Hongyan faced the unfavorable factors, accelerated the market response, deepened market potential, and achieved growth in contrarian situations. From January to June 2011, Hongyan heavy trucks achieved sales of 22,707 vehicles, an increase of 17.03% year-on-year.
Due to factors such as the state's macro-control, and over-limit overloading, the domestic heavy-duty truck industry fell into a slump after experiencing high growth in 2010. In the first half of the year, the domestic heavy truck market sold a total of 543,100 vehicles (including tractors, trucks, and non-integrated vehicles), which fell 7% year-on-year. The situation is not optimistic.
When the heavy truck market entered the adjustment period, sales of SAIC Iveco Hongyan continued to advance as planned. In January-June 2011, 22,707 vehicles were sold, an increase of 17.03% over the same period of last year. SAIC Motor will accelerate the formation of the core competitiveness of the commercial vehicle segment, focusing on breakthrough in light vehicle, light truck, heavy truck and other vehicle businesses, and strive to become the top three domestic commercial vehicle sales by 2015.
Improve product layout and achieve large-scale development
In the unfavorable environment of the overall market downturn in 2011, SAIC Iveco Hongyan has always taken the market as the starting point, and with all its efforts to increase sales and increase market share, it has accelerated market response, tapped market potential, and successfully achieved half of the time. More than half of the task.
In the first half of 2011, Hongyan’s sales kept growing. At present, the Hongyan Jieshi has a particularly big improvement in the market, and the degree of recognition is constantly improving. Hongyan Company has established a policy of focusing on creating the Jieshi series, focusing on the mid-to-high end market, and adopting models represented by special tyrants and diamonds to go low End market, thus forming a high and low, long and short product layout. In the second half of 2011, there will also be a "Classic" model. According to reports, the heavy truck with the internal code name of Classic is a new model jointly designed by Italy Iveco and Hongyan. Its product positioning is higher than that of King Kong and is lower than that of Jieshi. The new product will continue the advantages of King Kong and greatly improve the comfort of the cab. Sex, keep up with the trend of the times.
At present, Hongyan has a production capacity of 40,000-80,000 vehicles. In the next five years, we will work hard to expand our production capacity to reach 100,000 vehicles and complete the full-scale development. At the same time, the new-generation heavy-duty truck product Hongyan Jieshi quickly entered the international market, and strives to achieve the goal of exporting more than 10,000 vehicles by 2015. In 2010, SAIC Iveco Hongyan sold more than 33,000 units and sales revenue reached RMB 7.7 billion, an increase of more than 70% year-on-year. At this rate, Hongyan will become another company that has exceeded 10 billion yuan in sales in 2011.
Emphasizing cultural construction, "a family" boost sales
In 2011, SAIC Iveco Hongyan set an end-of-year target of 43,000 vehicles and has now achieved sales of 22,700 vehicles. Even so, it is still difficult to achieve the sales target. The national auto market has experienced negative growth. In July and August, it entered the traditional off-card sales season. The domestic demand has declined and many market uncertainties have forced SAIC-Iveco Hongyan to redouble its efforts. Ensure the completion of annual sales.
Although industry analysts are not optimistic about the performance of the market in the second half of the year, Hongyan Company stated that the people now have a more uniform heart, and that everyone is moving toward one place, just like a family. As the first Sino-foreign joint venture in the field of heavy-duty vehicles in China, SAIC Iveco Hongyan has also taken into account the enhancement of cultural soft power while expanding its production and operation scale. The leadership team incorporated corporate culture construction into one of the company’s eight key annual tasks. It vigorously promoted the construction of a family culture and learning-oriented and innovative culture, stimulating the culture, and promoting production through culture.
Not only that, SAIC Iveco Hongyan has positioned 2011 as a service year and the service has been upgraded to a crucial position. Hongyan has increased investment in service network, parts management, and service engineering. It has created a highly efficient, professional, and caring service environment for all three users. It allows users to buy cars with confidence and move with their cars. .
In terms of operation and management, SAIC Iveco Hongyan's SAP system has further opened the port for production and management informationization and improved management. Previously, Hongyan Company obtained the enterprise management informatization award for the informatization achievements of the Chinese automobile industry. The successful application of the SAP system greatly improved the management level and operational efficiency of Hongyan, and better avoided and reduced the risk of internal operations. This has played a positive role in reducing the cost of management for enterprises.
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