In addition to its own running-in period, many companies have entered the light passenger market, which has greatly exacerbated the competition for related talents. This is the crux of the current leading companies' need to pay more attention.
It was also a collective resignation. In less than two weeks before and after, Nanjing Iveco sales company faced the second wave of resignation in history.
Including sales company general manager assistant Qin Jun, network department director Wang Hu, sales company marketing director Zhuang Yan, North China sales manager Wang Yilong, Jiang Tao, public relations manager Lu Xiaosong, body plant manager Ge Xianwen and other ten people, have submitted their resignations report.
According to information received by reporters, post-holiday employees in areas such as procurement and manufacturing may join the resignation turmoil.
However, their resignation was not a sales crisis in South Vicki. It was just a few days before the resignation. These South Vicki leaders also gathered in Hainan to celebrate the perfect year of 2009. Nan Weike sold 87,000 vehicles. Breaking the sales records of the joint venture company? According to the usual practice, at this time, they should wait to issue the year-end bonus. However, they turned to leave at this time. Why?
The running-in period is not over yet
“Many who left the company were regarded as the backbone of South Vicki.†According to informed sources, they could not find their place in South Vicco . "Who knows where my strengths are? Who knows what I want to do, and who else has asked me?" Faced with reporters, one quitter sent such a feeling.
At the end of 2008, with the start of the integration of Shangnan, SAIC carried out personnel adjustments for Iveco. In addition to Zhou Liliang, the general manager dispatched by the foreign company Iveco, and the two vice presidents remaining, the former vice president Gui Longming of the Huiyuan Group served as the deputy general manager of the company, and sent the former SAIC sales company, Shenwo and Huizhong to work. Fu Liguo is the new deputy general manager and general manager of the sales company. In addition, the former Shanghai Volkswagen Production Director Ni Feng was assigned as the director in charge of manufacturing, procurement and personnel.
The staff who left this time, almost all of the sales company's middle level. "Because he has rich experience in his own affairs, basically everything he sells is up to him." According to informed sources, Gui Longming is mainly responsible for coordinating the group's overall affairs, and Ni Feng is mainly responsible for manufacturing.
In the internal structure adjustment at the beginning of 2009, the marketing department was split into two, divided into the Public Relations Department and the Marketing Department, while the former Minister of Marketing Qin continued to serve as the assistant to the general manager of the sales company, in charge of the World Expo project. Among the newly established Public Relations Department and Marketing Department, Gu Lili, deputy general manager of Nanjing Iveco Sales Co., Ltd., concurrently serves as the Minister of Public Relations.
Informed sources also stated that at the same time, a large number of former Yuejin Automobile and Trade personnel have been integrated. In view of some departing personnel, the result of this adjustment is against the idea that Iveco's acquisition leap forward and promote the leap forward with Iveco 's marketing model. In the new team, the former Yuejin Motors has dominated the market. These people have rich sales experience, but they are not very familiar with marketing.
At that time, a team headed by Lin Wei, sales director of the company, joined Beiqi for dissatisfaction with personnel arrangements. The first large-scale personnel changes in South Vico after the South integration were performed.
The informed source further analyzed that Zhou Weili, the general manager of South Weike , understood the situation, but Zhou Liang was appointed by the foreign party. According to the regulations, Zhou Liang was only responsible for foreign people and could not intervene in changes in personnel of the Chinese side, but Gui Longming, who was low-key and stable Although it is very trustworthy for the staff of Nanjing Auto, it does not directly manage sales companies.
“The new cadres of SAIC are more active. They also want to do a good job of the enterprise and return to the group to get more recognition. However, in fact, the system and personnel arrangements do not fully understand the situation.â€
Intensified competition in the industry leads to the flow of talent
Although there are contradictions in the running-in period, it is unexpected that the problem has suddenly risen at this time. Because South Weike just ushered in a happy performance last year. In 2009, Nanjing Iveco's annual sales exceeded 87,000 units for the first time, reaching a record of 87,097 units, of which, Yuejin light truck brand sales reached 62,060 units, the market share increased to 4%, an increase of 31.4% year-on-year; and the Iveco brand achieved sales of 25,000 units. In the 13 years since the establishment of the joint venture company, it has exceeded 25,000 vehicles for the first time, a year-on-year increase of more than 20%. At the same time, South Vicco’s profits have also made historic breakthroughs, exceeding 200 million yuan.
Of course, the data can have another interpretation.
According to data and analysis: In the first 11 months of last year, the total sales volume of Iveco brand was 22,900 units, an increase of 2.06% year-on-year. The largest rival of the car, Jiangling Quanshun, sold 29,700 vehicles, an increase of 22.04%. In absolute perspective, over the first 11 months Transit Iveco 8000, the gap between them is growing. Judging from the absolute number, last year was because the overall market as a whole was good, and South Vicco’s market share was actually decreasing.
This shows that despite the improvement of the market, competition has intensified.
In recent years, including Dongfeng, Fujian Benz, etc., have entered the competition of European light commercial vehicle projects, replacing the previous situation of only Iveco and Transit. In fact, this is exactly the fierce competition that SAIC Motor has faced after the acquisition of LDV, a British manufacturer of light commercial vehicles.
Last year, SAIC 's Shanghai Huizhong acquired a portion of LDV's products and intellectual property. LDV's annual production capacity is 13,000, and the main products are the Maxus series vans and minibuses. After getting the first car, SAIC has already listed commercial vehicles as a development priority in the “Eleventh Five-Year Planâ€. “Combining global resources and making it bigger and stronger†is its plan for commercial development.
The reporter learned that the Wuxi base will first mainly produce lighter passenger cars that are slightly smaller than Nanhua Iveco and compete directly with Iveco’s current main competitor Jiangling Transit. In the future, Wuxi Base is expected to have a planned capacity of 50,000 vehicles in the first phase.
With many companies entering the European light passenger market, the demand for such talents has increased. The collective departure of South Vicki staff has been generated under this background.
“We also have concerns about companies that make passenger cars.†A departed staff told the reporter that they are about to collectively join a new light commercial vehicle company and become the main backbone of this new commercial vehicle company.
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