What is the cornerstone of the micro-market growth competition?

After years of arrogant growth, the Chinese auto market suddenly stepped on a "slam brake": According to the latest figures from the CUP, from January to May, the passenger vehicle market grew only about 7% year-on-year. A sudden setback has given rise to more cautious consumer groups that originally had demand for car purchases, and the demand for car purchases in the consumer market has rapidly declined.

Against this background, this year, the competition in the mid-to-high-end car market is particularly fierce—in addition to the price competition, various manufacturers have spared no effort to carry out a series of marketing activities. Some manufacturers went far to the frontier to hold test drive activities to show the contact performance of vehicles. Some vigorously promoted activities and bought carts to send cars.

However, when the auto market enters a micro-growth era, consumers face a large number of alternative models and their own expectations are constantly escalating. Will these so-called “characteristic” marketing campaigns really influence their decisions?

Throughout the mid-to-high-end car market, in recent years, those models that have performed well in the market - Tianyi, New Passat, New Camry, etc. - have all shown outstanding performance. In other words, if even the most basic product forces fail to meet consumer expectations, then unique marketing activities will only be "clouds."

Therefore, in the face of the ever-declining mid-to-high-end auto market, constantly improving product strength is the cornerstone of competition among manufacturers. Dongfeng Nissan's recent launch of Tianzhu's “Cloud Security Series” is an important measure that fully responds to consumer demands and enhances product strength, which also makes it a leader in the “cold” auto market.

In recent years, with the increasing complexity of road conditions, the increase of vehicles, and the frequent occurrence of theft problems, the safety of vehicles has received unprecedented attention, and many consumers have begun to enter a “warning” state for the safety of vehicles. The sense of technology and comfort of the vehicle is indispensable, but if safety and security are not comprehensive, the power and control will not only bring pleasure, but also fear.

For this reason, the launch of the Tianfu "cloud security series", innovation and "information security", with CARWINGS service center system support, to achieve the "distress automatic assistance, illegal intrusion warning, vehicle location tracking" three major functions. At the same time, combining the existing primary and passive security configurations, consumers will experience a full-time peace of mind guarantee.

Regardless of whether the vehicle is out of order or encounters dragging or other accidents, the CARWINGS Service Center will actively prompt the owner of the sky to ensure safety at any time. In addition, the "cloud safety series" High-μ high friction brakes, UHSS high-strength steel and other active and passive safety configuration, will also provide consumers with worry-free security.

Tian Hao's product strength and service have long been known in the market. With the launch of the "Cloud Security Series," it will further gain consumer recognition with its ever-improving product capabilities.

At present, the competition in the mid-to-high-end car market has intensified, and various new concepts and new marketing methods have also dazzled the consumers who are preparing cars. However, no matter how the auto market changes, and constantly improve product strength, is the cornerstone of each model based on this market. For manufacturers, they need to combine actual conditions, fully respect consumer needs, and constantly improve the product's product strength in order to win consumer acceptance and maintain a long-term commitment in this market.