Mobile power is now very common use of portable products, especially for business travelers, it can be said that mobile power is a lot of business trip family just "products." With the explosive expansion of the mobile power market, many manufacturers have seen the business opportunities, have launched mobile power products. Mobile power structure is not complicated, is composed of batteries, circuit boards, housings of three parts, low technical content, so the threshold is relatively low, because of this, a variety of mobile power products flooding the market, resulting in the current market turmoil Like
Mobile power industry status quo
In recent years, the rapid growth of smart phone sales led to the rapid development of a large number of related industries. Rechargeable smart phones mobile power sales in the past two years continued substantial growth, the current value of the mobile power industry has more than 50 billion. The rapid development of mobile power in the past two years, a large number of influx of manufacturers into an industry, so that a substantial increase in competitive pressure in the industry. Currently due to industry standards and the absence of supervision, the mobile power industry, the following major problems:
First, a variety of cottage manufacturers to enter even a small workshop, leading to mixed in the industry. According to incomplete statistics, there are nearly 5,000 mobile power producers on the market today. In the meantime, there are not many manufacturers that originated from the "Coban" and many manufacturers are all from other varieties. The influx of so many enterprises in this industry will inevitably lead to the disorderly competition and the waste of resources. In the long run, it will result in insufficient investment in R & D of the industry and difficulties in the growth and development of enterprises.
Second, there is speculation in quick success in the mobile power industry. At present, many mobile power manufacturers do not pass the safety, stability, reliability and other aspects of professional testing, quality is not guaranteed. Many consumers after the purchase and use, are focused on the actual charging power of mobile power and sales of a great contrast. Called the mobile phone can be full of power four times, often filled with dissatisfaction, virtual phenomenon is very serious. Over time, the domestic mobile power industry will emerge a crisis of confidence, once well-known foreign companies to launch similar products, domestic enterprises will quickly lose the trust of consumers.
Third, due to the lack of industry standards, different manufacturers in the batteries, circuit board materials vary widely. Mobile power is the most important batteries, there are two common polymer batteries and 18650 batteries. Polymer batteries safety performance, stability and other aspects are superior to 18650 batteries, so the price is higher. While the majority of 18650 batteries used in mobile power are also categorized into Class A and Class B. Class A batteries are newly produced, Class B is the waste recycling production and processing of products. Class A and Class B batteries of the same power, the price difference of about 30%.
At the same time, batteries and imported batteries and domestic batteries of the points. In general, imported batteries are more reliable than domestic batteries. Some unscrupulous merchants will even discard batteries to be used on mobile power sources. Low-quality batteries spontaneous combustion or explosion probability is relatively high, especially large-capacity mobile power supply, using more than 18650 batteries in parallel, in the event of an explosion, the consequences would be disastrous consequences.
Mobile power industry opportunities
With the outbreak of smart mobile devices and correspondingly lower barriers to entry into the mobile power market, the market conditions for mobile power are expected to be very promising. The booming mobile power industry will soon enter the fierce competition that other industries only need to enter in a few years Competition period. The current situation is in full swing in the industry, end-consumer demand larger. It can be said that there is still room for mobile power market, smart phones have not yet reached a level of manpower. From the business point of view, this is instead a good news, indicating that the market is not saturated, there is still promising. It is estimated that the penetration rate of smartphones in 2013 is expected to reach around 55% and the domestic users will reach nearly 500 million. The demand for mobile power is expected to continue to grow substantially.
Mobile Power Industry Challenges
With the influx of various large and small manufacturers, coupled with the lack of industry self-regulation and national standards, resulting in a mixed bag of mobile power market, consumers lack of trust in the overall power of mobile power to the mobile power industry with a benign development zone Came the shadow At the same time, mobile power itself there are some "flawed."
First, the mobile power itself does not have the gene to become an independent product. Today's consumer electronics , product boundaries more and more fuzzy, the products have shown super compatibility and adhesion, the same product has more and more features, such as television, mobile phones, audio is not so, the future of digital cameras, Radio These products will not exist, there is a big unknown. If you can not keep up with the old products will be eliminated, the new product will be replaced if you do not upgrade, this is the law of the product. Single power mobile power, do not have the genes to become independent products. Mobile power and can not be compatible with other products, but because of its single function, and become compatible with other products object.
Second, the rapid development of new technologies makes it possible to replace mobile power. The media has reported the charging of various new technologies. The advent of these technologies makes the mobile power supply face the challenge of long-term development. Details refer to the author's reference to "the threat of new technologies! Mobile power must be upgraded," a text.
Third, smart mobile devices make up for the flawed lack of power supply. Now a serious flaw in digital smart mobile devices is the lack of power supply, not take long. Mobile power will be generated as a result. But every smartphone maker is looking for ways to improve battery life. It should be noted that the smartphone investment in this area is also great. Moreover, it is not impossible to break the flawed lack of power supply capacity. On the contrary, we are very confident about this, and the smart device's battery life will surely be able to go up, just like ordinary mobile phones.
Fourth, mobile power if only competition capacity will encounter evolution bottlenecks. Perhaps in the future, the capacity of mobile power will be the same with the capacity of the hard disk, more and more. It should be said that this is the trend. However, the nature of mobile power is different from the hard drive, hard drive is a must, but the mobile power is not necessarily. Mobile power is more as a "spare tire" exists. Increased capacity of mobile power, will inevitably lead to price increases, the price increase will affect the consumer's willingness to buy. Besides, people are not very long outdoors, in many cases mobile power is only temporary use only. If not better than capacity, then where is the way out?
For manufacturers, the industry is also tricky make enterprises into vicious competition. A large number of low-cost low-quality products flooding the market, resulting in products of good quality but difficult to sell, forcing manufacturers to make a choice in terms of quality and price. Purification of the mobile power market has become imperative.
The industry calls for the early development of mobile power industry standards
According to Shang Pu consulting released "2013-2017 China Mobile Power Market Research Depth Report" shows: With the rapid popularization of smart phones in the country, the demand for mobile power will continue to grow rapidly. Consumers due to little understanding of the industry, often only look at the purchase power appearance, capacity and price. Even if there is research on the material, but do not use the special
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