After completing the acquisition of American electric vehicle manufacturer Fisker, the Chinese local company Wanxiang Group seems to be slower than expected in how to revitalize the brand. According to Reuters news, China Wanxiang Group originally planned to re-release the Fisker Karma electric vehicle in 2015 or it will be delayed until 2016, at the same time, the new car name may also change to Elux Karma. Replace Fisker Kama.
As the founder of the largest domestic parts group, Lu Guanqiu’s “Car Dream†is well known in the industry. However, due to production qualifications and other reasons, this dream has not been realized for many years. . However, this did not dispel the determination of Luguanqiu to build a car. In view of the state's support for the new energy automobile industry, Wanxiang Group tried to make breakthroughs by taking this as an entry point.
From the establishment of the electric vehicle project team in 1999, to the production of electric special vehicles, to the acquisition of A123, the largest new energy battery manufacturer in the United States through frequent overseas mergers and acquisitions, Wanxiang Group has gradually established a relatively complete Electric vehicle industry chain. Therefore, when in February 2014, Wanxiang Group won the first prize in the acquisition of Fisco at a price of US$149.2 million after several rounds of competition, Luguan’s dream of building a car finally appeared in the industry. The timetable for implementation.
However, the next step is the news that Wanxiang has postponed the restart of production again and again. According to the documents that Wanxiang submitted to the US court when bidding for Fisker, Wanxiang will restart the production of Fisker in April 2014. After the completion of the acquisition, Fisker's restart plan was set by Wanxiang within one year, and now, the further delay of this time, in the eyes of the industry, undoubtedly explained to some extent, despite the plan, but Wan It seems that it is far more challenging than imagined to create a complete industrial chain through overseas mergers and acquisitions including Fisker, and then complete the identity conversion from parts manufacturers to vehicle manufacturers.
New team or facing technical problems
"To restart the production of Fisker, you first need to clean up the problems that existed before." Independent car analysts who have long been concerned about Wanxiang Fisker's acquisition, told the reporter of China Business News. As we all know, Fisko, founded by well-known car designer Henrik Fisco, has not lost in the industry in the past, but frequent battery spontaneous combustion, software failure, recall and other issues, and ultimately The bankruptcy was acquired, to a certain extent, there are some problems in the quality of Fisker's products.
"According to the news I learned last year, there are more than 250 defects that need to be solved." Autumn told reporters. At the same time, in his view, what is more important is how to solve the problem of spontaneous combustion.
The reporter learned that after the acquisition of A123, in June 2014, Wanxiang purchased new battery technology from Leiden Energy. Leiden Energy spokesperson Jeff Kessen said the deal includes more than 20 technology patents and some employees who will join A123's research facility in Massachusetts to work on the development of electric vehicle battery technology for the future. “Wanxiang tried to further solve the problems in the previous A123 battery and ensure the quality of the core components of the electric vehicle.†Autumn believes that because of the reliability of the power battery, no matter which new energy manufacturer. Security is of the utmost importance.
From a technical point of view, only by solving the above technical problems, restarting production is likely to become a reality. At the moment, the repeated delays in production have, to a certain extent, meant that Wanxiang is facing challenges in technology research and development. "Fisco's original team almost left, and the new team was built by Wanxiang." Autumn told reporters that from the previous experience, Wanxiang's strengths and advantages are in the manufacture of parts and components. Entering the entire vehicle sector, there are challenges in both R&D and integration capabilities. “Therefore, many of the core components of Wanxiang still rely on external mining.â€
However, after experiencing the bankruptcy dispute in Fisko, the original suppliers were almost impossible to use for Wanxiang. According to Autumn, after the completion of the acquisition, Fisker's debt dispute with the previous supplier almost lasted until the fourth quarter of last year. Later, although it came to an end, the compensation received by the supplier was almost insignificant. If Wanxiang wants to develop new suppliers, it will not only need to go through the audit period of 12~18 months, but the supplier will also consider the sales scale of Fisker and the cost and return after entering the supply system.
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