Interview with Dongfeng Citroen Deputy General Manager Bonaventure

According to the Dongfeng Citroen deputy general manager Bonaparte interviewed by reporters in Chengdu earlier this year, this new model to pay tribute to Elysee passed a rigorous product quality inspection and up to 6 million kilometers of live road test, "Our goal is monthly sales. 8000 units."

According to industry insiders, after the listing of the new Santana and the new Jetta, the listing of the new Elysee once again allowed the “oldest three” to reunite. “We can further enrich Dongxue's product line and increase market share.”

Interview with the Legal Evening News (hereinafter abbreviated as FW): Is there a plan for a new Elysee hatchback?

Bonaventure: The new Elysee wants to enter the C-class market. Most of this market is a sedan. We plan to establish a foothold in this market first. There is currently no plan for a hatchback.

FW: The classic Elysee, Jetta, and Santana are listed as "the youngest" of the Chinese auto market. What is the expected sales of the new Elysee listed?

Bonaventure: I hope that the sales performance of the new Elysee will reach the mid-market effect, with an average of 8,000 units per month and annual sales of about 100,000 units.

FW: What plans does Dongfeng Citroen have on the SUV?

Bonaventure: We will launch SUV models by the end of 2014.

FW: What are the new Elysee marketing policies?

Bonaventure: In the fourth quarter of Dongfeng Citroen's marketing plan, we announced the new Elysee pre-sale price range. The final price will be announced at the press conference in late September, and we will also carry out large-scale promotional activities. The new Elysee has experienced 6 million kilometers of full-time all-wheel-truck vehicle testing, and hopes that after the user has bought our car, personally experience and prove the global quality of the new Elysee.

FW: After the new Elysée comes out, will the classic Elysees downgrade prices and sell them with the new models?

Bonaventure: In the coming year, we will sell new Elysees and classic Elysees at the same time, but the classic Elysee will specialize in professional markets. We will not lower the price of the classic Elysee.

FW: What are the characteristics of Chinese consumers facing the new Elysee? Its price range has risen to 120,000. What do you think is its advantage?

Bonaventure: The first problem is that almost 80% of consumers in China are buying cars for the first time. The demand for cars will be higher, such as appearance or configuration. In China, faced with a wealth of automotive products, Chinese consumers often have a hard time choosing. We can see almost all international brands in China. In Europe, consumers do not have so many products to choose from.

Our price range is 80,000 to 120,000, but our 120,000 or so high proportion of vehicles is relatively small. We are targeting 80,000 and 100,000 vehicles. Users with high requirements for equipment, for example, have requirements for leather interiors, high-profile navigation, or reversing radar. They can choose high-grade vehicles with more than 120,000.