Japan's earthquake, tsunami and nuclear leakage caused three disasters, which caused the country's auto industry to be in trouble, and it also caused a major hit in the global automotive industry. It is reported that major auto makers in Japan have recently taken measures or introduced plans to increase production capacity in China and expand sales outlets, shifting the development focus to China.
Reasons Japan's cutting-edge technology leads the world
Japan has mastered cutting-edge technologies in the automotive, electronic information technology, engineering machinery and other industries, and it has been kept closed in the high-tech fields. After the earthquake, many joint ventures in the world stopped production due to shortage of goods. Although many factories are urgently repairing, it is not an easy task to restore the core component industry to the pre-earthquake level. In the automotive field, Japan's core components are not compatible with the European and American departments. When there are no substitute products that can be quickly filled, these products can only give up their market share for many years. Many industries such as automobiles, electronics and construction machinery will have to be transferred to neighboring countries, and China will be the first choice.
Affecting domestic Nissan parts "vacation"
The impact of the Great Earthquake in Japan on the Japanese auto industry and even the domestic auto industry has been getting deeper and deeper. It was originally expected that the full recovery of production could take place in April and May. Now it seems that it is not so easy. It is not clear when some key components from Japan will resume supply. Not only domestic Japanese brands but also European and American brands and self-owned brands have been affected to a certain extent. Due to the lack of automotive parts from Japan, a number of German automakers suspended production. Ford Motor Co., Ltd. issued a statement a few days ago that the company may slow or suspend its production activities in the Asia-Pacific region because of shortage of parts from Japan. As some domestic auto makers of the domestic brands also use components equipped with Japanese electronic chips, they will inevitably be affected.
Toyota Motor Corp. announced that production outside of Japan is expected to gradually resume production from August onwards and return to normal production levels from November to December based on the time required to transport parts from Japan. Dongfeng Nissan resumed normal production from April, making full use of inventory and delaying the pressure on Japan's imported parts supply shortage. Guangzhou Automobile Honda and Guangzhou Automobile Toyota have advanced the routine annual high temperature holiday to early May. Affected by the earthquake, the Japanese brand of domestic car sales from late March to early April began a marked decline, expected in the second and third quarter sales will be severely affected <br> <br> against Toyota or GM will give the world's first
According to an Associated Press report, there is no doubt that in this year's contest, American automaker General Motors will surpass Japanese automaker Toyota Motor to become the world's number one automaker. Analysts pointed out that due to the heavy losses caused by the earthquake in Japan, coupled with a series of large-scale car recall incidents earlier, the title of Toyota’s No. 1 was not guaranteed. For General Motors, becoming the world’s number one automaker is undoubtedly an affirmation of its efforts and achievements.
Measures Japanese cars to move to China camp
In recent years, Japan's domestic auto market has been sluggish, and North America has always been the largest overseas market for Japanese automakers. However, due to the frequent recall incidents in the North American market, sales of Japanese cars in the U.S. and European markets have continued to decline, and the trust of potential customers has been greatly reduced. This has also accelerated the strategy of Japanese car companies to go to war.
At present, most of the key components of Japanese cars are produced in Japan. Affected by Japan's “triple disasterâ€, car companies will have to purchase substitutes from outside. Auto parts companies with certain strength in China will obtain “substitution†opportunities. However, although Japanese automakers will shift the production of some key components to emerging market countries, it does not mean that these auto makers are willing to share core technologies with others. For Chinese auto companies, they should seize the opportunities for advanced technology transfer that may occur at present, learn new ideas, and master new technologies.
China’s auto sales account for nearly one-fifth of global car sales, and are growing, which undoubtedly has great appeal for Japanese automakers. At present, the Chinese market has become the main battlefield for global auto maker giants. Japanese auto makers will increase their development efforts in China and will make the competition between auto makers in Japan, Europe, America and China more fierce.
Reasons Japan's cutting-edge technology leads the world
Japan has mastered cutting-edge technologies in the automotive, electronic information technology, engineering machinery and other industries, and it has been kept closed in the high-tech fields. After the earthquake, many joint ventures in the world stopped production due to shortage of goods. Although many factories are urgently repairing, it is not an easy task to restore the core component industry to the pre-earthquake level. In the automotive field, Japan's core components are not compatible with the European and American departments. When there are no substitute products that can be quickly filled, these products can only give up their market share for many years. Many industries such as automobiles, electronics and construction machinery will have to be transferred to neighboring countries, and China will be the first choice.
Affecting domestic Nissan parts "vacation"
The impact of the Great Earthquake in Japan on the Japanese auto industry and even the domestic auto industry has been getting deeper and deeper. It was originally expected that the full recovery of production could take place in April and May. Now it seems that it is not so easy. It is not clear when some key components from Japan will resume supply. Not only domestic Japanese brands but also European and American brands and self-owned brands have been affected to a certain extent. Due to the lack of automotive parts from Japan, a number of German automakers suspended production. Ford Motor Co., Ltd. issued a statement a few days ago that the company may slow or suspend its production activities in the Asia-Pacific region because of shortage of parts from Japan. As some domestic auto makers of the domestic brands also use components equipped with Japanese electronic chips, they will inevitably be affected.
Toyota Motor Corp. announced that production outside of Japan is expected to gradually resume production from August onwards and return to normal production levels from November to December based on the time required to transport parts from Japan. Dongfeng Nissan resumed normal production from April, making full use of inventory and delaying the pressure on Japan's imported parts supply shortage. Guangzhou Automobile Honda and Guangzhou Automobile Toyota have advanced the routine annual high temperature holiday to early May. Affected by the earthquake, the Japanese brand of domestic car sales from late March to early April began a marked decline, expected in the second and third quarter sales will be severely affected <br> <br> against Toyota or GM will give the world's first
According to an Associated Press report, there is no doubt that in this year's contest, American automaker General Motors will surpass Japanese automaker Toyota Motor to become the world's number one automaker. Analysts pointed out that due to the heavy losses caused by the earthquake in Japan, coupled with a series of large-scale car recall incidents earlier, the title of Toyota’s No. 1 was not guaranteed. For General Motors, becoming the world’s number one automaker is undoubtedly an affirmation of its efforts and achievements.
Measures Japanese cars to move to China camp
In recent years, Japan's domestic auto market has been sluggish, and North America has always been the largest overseas market for Japanese automakers. However, due to the frequent recall incidents in the North American market, sales of Japanese cars in the U.S. and European markets have continued to decline, and the trust of potential customers has been greatly reduced. This has also accelerated the strategy of Japanese car companies to go to war.
At present, most of the key components of Japanese cars are produced in Japan. Affected by Japan's “triple disasterâ€, car companies will have to purchase substitutes from outside. Auto parts companies with certain strength in China will obtain “substitution†opportunities. However, although Japanese automakers will shift the production of some key components to emerging market countries, it does not mean that these auto makers are willing to share core technologies with others. For Chinese auto companies, they should seize the opportunities for advanced technology transfer that may occur at present, learn new ideas, and master new technologies.
China’s auto sales account for nearly one-fifth of global car sales, and are growing, which undoubtedly has great appeal for Japanese automakers. At present, the Chinese market has become the main battlefield for global auto maker giants. Japanese auto makers will increase their development efforts in China and will make the competition between auto makers in Japan, Europe, America and China more fierce.
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