As the financial crisis gradually weakened, the U.S. securities and real estate markets gradually recovered, and new housing starts also increased. However, projects and houses that were started prior to the financial crisis and suspended for some reason are faced with the problem of gradual aging of construction facilities. Trucks used on construction sites, in particular, have been affected by work efficiency due to the older age. Driven by the upgrading of trucks, the domestic truck market has rapidly started a new round of competition. Moreover, the industry expects the intensity of this competition or the strongest since the financial crisis.
Truck demand recovery
At the North American International Auto Show held in Detroit this year, GM, Chrysler and Ford exhibited their full-size pickups. Although sports cars like Chevrolet's latest Corvette Stingray can attract eyeballs, for the three big auto giants, the issue of full-size pick-up trucks is really the focus of attention, because these models are the driving force for sales. The essential. A number of analysts predict that oil prices will remain relatively stable in 2013, at least there is no obvious signs of rising, and in 2012 the United States sales of pickup trucks is about 1.64 million, the market share of 11%, is still lower than the historical average. In the environment of economic recovery and real estate recovery, the sales of pickup trucks this year will have a more significant increase. In addition, a number of analysts said that there is more room for future development of the market, and believe that its market performance will exceed that of other automotive market segments. According to KelleyBlueBook's forecast, the sales volume of the pickup truck market in 2013 will increase by about 7% year-on-year, while the growth rate of motor vehicle sales in the United States will only be 5%.
It is based on this optimistic estimate that the three major auto giants have placed full-size pick-up trucks in a very important position, especially for Ford and GM in this segment of the market is very competitive.
More intense competition
The most proud thing for Chrysler's auto show this year is that the upgraded Dodge Ram 1500 won the North American Truck of the Year award. This is the third time that Chrysler has won this award. As early as 1994, Chrysler used to rely on it. The Dodge Ram Pickup won the Truck of the Year award.
Ford Motor Company brought a brand new Atlas concept pickup truck to the Detroit auto show. This model will also become the prototype of the new generation of Ford F150 pickup trucks, and it is expected to reach volume production in the second half of next year. Ford's COO Mark Fields said that the future development of the pickup industry is very big, mainly because the current average age of pickup trucks has reached 11 years, and a quarter of pickup trucks have reached at least 15 years. Therefore, it is time to replace these trucks.
General Motors brought the 2014 heavyweight full-size pickups of the Chevrolet Silverado and GMC Sierra at this show. Both new models have new engine assemblies with lower profile and lower fuel consumption. The two sister models have attracted widespread attention at the auto show. Analysts said that the profits generated by the current version of the large pickups and related SUVs account for 60% of GM’s global profits. Citibank estimates that the new models in 2013 and 2014 will generate additional revenue of US$1 billion for the company.
In addition, Volkswagen is also eager to try to join this truck melee. Ulrich Hackenberg, a member of the Board of Directors responsible for product development at Volkswagen AG, said that the company may consider adding a pickup to its American market after 2018. It declared: "If we reach a planned state after 2018 (in the US market), we may turn our attention to the classic pickup market." Now the Volkswagen Group's Volkswagen Commercial Vehicle brand sells Amarok in multiple markets. Pickup. Hackenberger pointed out that developing a larger pickup truck specifically for the U.S. market may be costly but feasible.
Energy saving is the key
Because fuel economy is one of the factors that consumers consider when purchasing full-size pick-up trucks, companies are also striving to promote their efforts in fuel consumption. Ford's current strategy for pickup trucks is to develop the energy-saving performance of such vehicles. At present, most of the company's F-series cars are equipped with V-6 engines instead of V-8s. And Ford also attracted consumers by showing the F-150 Altas Auto Trailer Reversing Assist System, which uses an automatic start-stop technology optimized for trucks. The auto-start-stop technology automatically shuts down the engine when the car is stationary. Save fuel.
GM is currently the only company among the top three auto giants to launch compact pickups. Most of the potential customers of such pickup trucks are for consumers who are eager to pursue large models in order to save money and save fuel. GM said that its 2014 pickup will undergo a full range of modifications including its V6 and V8 engines to increase power, torque and efficiency. The performance of the new truck exceeds the current model.
In short, if you want to take a place in the US pickup market, you need to know the preferences of American consumers in addition to your own classic models. At present, consumers not only value the weight, they are also concerned about whether or not to save energy. Therefore, creating "big and energy-efficient" cars is the direction that various car companies are now working hard.
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