Because of Jobs's paranoia and ultra-avant-garde concept, Apple designed the iPhone, iPad, iPod, Mac, and Watch to make the "fruit powder" enthusiastically sought after. Recently, foreign media broke the news that Apple is about to build an electric car, although Cook ( Timothy Cook did not publicly claim to want to enter the auto industry, he said, or not, the reason for Apple's car is there.
Rely on! 8 evidence of Apple's car In the future, we may see the real Apple car, or perhaps a stylish technology operating system created by Apple for other car companies. For the media's hot debates and delusions, Apple has refused to comment on the so-called "rumors and speculations", but we can still have a glimpse of the eight pieces of evidence that Apple is ready to build:
1. Digging corner car battery engineer In early February, battery manufacturer A123 Systems sued Apple for digging its top five engineers. After searching for LinkedIn data, the good guys found that Apple has at least 7 employees from A123. These people are mainly good at battery design, material development and manufacturing engineering.
A123's five engineers involved in the lawsuit applied for 23 patents. A123 said that Apple's digging method led to the interruption of its battery project. Mujeeb Ijaz is one of the engineers who cut the corner from A123. He used to be the CTO of A123. Ford Motor Company has been working for 15 years. Mujeeb Ijaz applied for 17 patents, many of which are related to batteries.
The Korea Times reported that Apple is trying to use better salary and development prospects to compete for battery experts from rival Samsung. People familiar with the matter said that for Apple, the electric vehicle business is a new field. They need experts in patent and battery technology. "The top headhunting company has been in private contact with Samsung battery experts. I think this kind of personnel flow creates a win-win situation for both parties. ."
The Samsung SDI under the Samsung Group not only supplies batteries for many of Apple's products, but also is the main battery supplier for BMW electric vehicles and hybrid vehicles. The Korea Times quoted Samsung insiders as saying that Apple has provided Samsung’s experts with higher pay and “more independent statusâ€.
2. A mystery wagon with a full load sensor. A wagon without a license plate and any markings, loaded with cameras and sensors, was recently found to be on the streets of Brooklyn, and another identical wagon appeared on the outskirts of San Francisco. Concord.
According to CBS, the registered vehicle records of the California's Department of Motor Vehicles show that one of the station wagons was registered with Concord and the car was leased to Apple. Engineers familiar with autonomous driving analysis said that from the full load of sensors, the two wagons are not just as simple as Google Street View maps.
Because this integration integrates a large number of cameras, the angular design of the camera is more like autopilot technology than map capture.
3. Hiring Mercedes-Benz Automotive Experts In September last year, Apple hired Mercedes-Benz North American R&D Director and CEO Johann Jungwirth. Currently, his position at Apple is Director of Mac Systems Engineering. He has extensive experience in Internet car, autonomous driving, inspection and regulatory affairs at Daimler, the parent company of Mercedes-Benz. He has been working at Mercedes-Benz R&D Center since 1997. .
4. Creating a Secret Lab The Financial Times reported that many experienced executives in the Apple iPhone division are leading the secret of a team of Apple employees at One Infinite Loop headquarters in Cupertino, south of San Francisco Bay Area, California. The location began car-related research and development projects. It is reported that the new R&D lab was officially opened at the end of last year, after the release of iPhone 6, iPhone 6 Plus and Apple Watch.
5. Forming a car team In recent years, Apple has hired dozens of managers and engineers from auto companies. According to publicly available employment records, Apple also hired staff responsible for recruiting from Tesla. For example, Lauren Ciminera, who was recruited at Tesla, joined Apple last September and is responsible for finding potential talent for Apple's electric vehicle program.
The New York Times and Bloomberg both quoted anonymous sources as saying that Apple is forming a car team. After the electric car project code-named "Titan" was exposed, the research and development team of hundreds of people in Apple also received much attention, including many important employees of major car companies. Since these news are not officially published, their authenticity remains to be verified.
According to the list of media reports, David Perner, a product engineer at Ford's automotive hybrid system, and John Ireland, a Tesla power test associate engineer, have been insulted by Apple. In addition, Robert Gough, a senior engineer at Autoliv Sweden, a safety systems company that produces airbags, seat belts, driving radars and night vision systems, is also on the list. He started his special project team at Apple last month. jobs.
In addition to the above members, most of the R&D team's list has experience in the automotive industry, confirming Apple's electric vehicle development plan.
6. Talks with Tesla Tesla CEO Elon Musk admitted that he met with Apple's chief merger officer last year, but did not disclose any content of the talks.
Musk told Bloomberg news anchor Betty Liu, "We have talked with Apple, but I can't comment on whether the meeting involves an acquisition."
7. Apple's chief designer Yves Johnny obsessed with the car "New Yorker" magazine commented that Jony Ive is a design master with a "heavy taste" for the car, he has a black Bentley Mushang and Aston Martin DB4. Every summer, he participates in the antique sports car show at the Goodwood Speed ​​Carnival in England. His sight touched Toyota's car, which made him excited.
Keep in mind that the master behind iMac, iPad, iPhone, iPod and MacBook notebook design is Yves Johnny.
8.CarPlay makes the car the "fourth screen"
The user's consumer content has four screens - computer, mobile, TV and car. Apple's smartphone ecosystem has entered the car, but not the iOS in Car, but through a feature called CarPlay, the iPhone is projected onto the car. The CarPlay in-vehicle system seamlessly integrates the user's iOS device and iOS experience with the dashboard system.
Like Google's just-introduced Android system, CarPlay is designed to give users a smart phone experience that delivers a safer, car-friendly experience through voice recognition and the car's existing on-board display.
CarPlay uses the Siri Voice Assistant feature to allow drivers to make calls, listen to voicemails, and receive up-to-date alerts and messages. CarPlay integrates Apple Maps to allow turn-by-turn navigation instructions to be displayed on the car's infotainment system. In terms of audio, CarPlay supports iTunes radio services, podcasts and certain third-party applications such as Stitcher, iHeartRadio and Beats Music.
It can be said that occupying the central control of the car has great significance for Apple. In several of the most common consumer and mobile application scenarios, office, living and leisure, living room, and car, only the car is controlled. The potential for retrofitting has enormous commercial potential for commercial companies like Apple. BMW, Chevrolet, Ford, Kia, Land Rover, Mitsubishi, Nissan, Mark, Subaru, Suzuki, Toyota... It can be seen that Apple’s appeal, the mainstream manufacturers in the basic car industry have been fooled into Apple’s “thief shipâ€.
Today, Apple is the world's first company with a market capitalization of more than $700 billion. Rich, lavish, the "Titan" electric car project rumors will bear fruit in 2020, however, Daimler CEO Dieter Zetsche did not "sleep all night" after hearing, GM's former CEO Dan Ark Dan Akerson believes that Apple's involvement in the automotive industry is not a good idea, and warned Apple that "this is not a good thing to do"... Whether Apple Car is good or not, it is full of expectations.
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